I can honestly say I make my eye make up remover work for it's keep- I am heavy handed in the eye make up department and require a heavy duty product! This stuff keeps my pillow case clean and my eyes healthy!
I have tried the Wal-Mart brand as well and wasn't as impressed! So go a little further and spend a few more pennies to get the Target brand- I don't think you'll be disappointed!
I also like the Up & Up cotton pads! They work just as good as the brand name ones!